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What You Need to Know When Hiring a Local SEO Company There are several important differences between traditional mass media marketing and online marketing. When you market your business through traditional mass media outlets, you are basically trying to get your products and services before as many people as possible. This type of advertising is basically random, depending on a high amount of media saturation. Online marketing, on the other hand takes a quite different approach. If you are looking for an effective way to market your products or services, it is a good idea to contact a local online marketing company. The approach used in search engine optimization, however, does not involve putting your ad out into the general public, in front of as many people as possible. Instead, search engine optimization is a targeted approach to marketing that is one of the most effective to date. SEO is a targeted approach in so far as it is not dependent on random media saturation for its effectiveness. SEO instead uses the online search engine as a means to bring large numbers of interested potential customers directly to your website. Those who are unfamiliar with online marketing services may be wondering exactly what SEO, or search engine optimization, is. To have an idea of how SEO marketing works, you have to first have an idea of how search engines rank web pages. Search engines rank web pages using an algorithm based on two determining factors — relevance and authority.
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Search engines produce their results based on the search terms that are used most commonly. The algorithm is designed to search for the web pages that have the highest relevance to these search terms. What this means is that your website will increase in page ranking according to how many relevant keywords you have on your website.
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Authority is another important factor that search engines use to determine your page rank. To the search engine, authority is defined in terms of high quality websites that link directly to yours. By optimizing your website in terms of keywords, and creating high quality links directly to your website, a search engine optimization company can improve your page ranking a great deal. By improving your page ranking, hiring SEO services will end up increasing the number of people that navigate to your website. If you are interested in finding out more about SEO services available in your local area, the first step is to visit the website of a leading local SEO company. Those who are located in or around Lubbock, TX, should begin by searching the Internet for the best Lubbock online marketing company or the best SEO services in Lubbock, TX.